In September 2011, the Alliance was awarded a two-year HRSA funded grant entitled "A DMV-Based Intervention to Increase Organ Donation in NYS" to work in DMV offices educating customers and Motor Vehicles Representatives (MVRs) about organ, eye and tissue donation. This will be accomplished through the use of Point of Decision (POD) materials including posters and enrollment cards with printed information on donation.
In September, the Alliance received a grant entitled "Increasing organ donation in New York through challenge campaigns," funded by the Health Resources and Services Administration (HRSA). The campaign will be branded with the title, Campaign 4 Life, and the first challenge will begin on March 1 and end on March 31. This is a two year grant, with campai