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Media Campaign

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Statewide Media Campaign

The Alliance, in cooperation with the New York State Department of Health and Dream Catcher Communications, used funding provided from the New York State Budget to launch a statewide cable TV, online and New York City subway advertising campaign. The advertising features the New York State Donate Life logo, and an easy to use web address with a direct link to the Donate Life Registry.

You can view the cable TV and listen to the radio spots by clicking on their title below.

30 Seconds Radio (Windows Media) 30 Seconds Radio (Quicktime)
60 Seconds Radio (Windows Media) 60 Seconds Radio (Quicktime)
TV “Special People” (Windows Media) TV “Special People” (Quicktime)

In addition, organ donation messages were displayed on Department of Motor Vehicles electronic message boards and highway billboards were placed in the Albany, New York area (see below). Designed to coincide with Donate Life month in April, this advertising directs New Yorkers to become organ, eye and tissue donors by enrolling in the State Donate Life Registry at the Department of Motor Vehicles or by visiting www.donatelifenys.net .

Organ Donation Billboard